SEO Images

Abstract

Abstract

This paper describe basic idea behind importants of the search engine optimization (SEO)and variour technique to that help in search engine optimization. Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest.Without proper seo many website many remain invisible in search result.The results show that a positive level of search engine optimization may improve the search engine's ranking quality and thus the satisfaction of its visitors.

Content

What is SEO?

ü  SEO is abbrevation of “Search engine optimization”.

ü  It’s process of optimizing your website to achieve high search engine rankings (apperar in earlier on search result page) and more frequenlty site appear in search result for particular set of keywords.

ü  It’s process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine

ü  Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page in a search engine's organic result(unpaid).

ü  An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.

ü  Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does.

 

 

 

Impotance of SEO:

ü  More consumers and businesses are researching and making purchases via search engines. It’s now impossible to ignore online sales.

ü  Challenging economic conditions make it important to find new and cost effective ways of marketing and selling.

ü  It's easy to assume that by having good search rankings, lots of people will find for your website and become customers.

ü  In now days generally people didn’t type website to url to visit ,but they search website in any search engine to visit.

ü  So there is only one option to get traffic to your website is search engine.

ü  SEO helps the engines figure out what each page is about, and how it may be useful for users.

 

•          85% of all traffic on the internet is referred to by search engines

•          90% of all users don’t look past the first 30 results (most only view top 10)

•          Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized

•          Cost-effective advertising

Example->Person who want to buy mobile,

ü  Seach in seachine engine “Best deal to buy mobile ___”.

 

Statics: ·  Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.

·  70% of the links search users click on are organic.

·  70-80% of users ignore the paid ads, focusing on the organic results.

·  75% of users never scroll past the first page of search results.

·  81% of businesses consider their blogs to be an important asset to their businesses.

 

 

 

Various technique for SEO

To improve your page ranking in search engine result you need to incoreporate varoius things while designing your website.Fews of key point metioned below:

 

1.Effective use of html TAG

·         <title> TAG

ü  Indicate page titles by using title tags. A title tag tells both users and search engines what the topic of a particular page is.

ü   The <title> tag should be placed within the <head> tag of the HTML document . Ideally, you should create a unique title for each page on your site.

ü  This can help users recognize if the page is likely to be relevant to their search.

ü  Title of home page should contain name of website,about business and other important

Information in short form.

ü  Choose title related to content of your website.Avoid default value of title.

ü  Create unique title for each pages of your websites.

ü  Title should be short and informative.

 

Example: ABCshop.com: Online Shopping India

         ABCBank.com :Personal Banking | Internet Banking | Mobile Banking

 

 

 

 

 

 

 

 

·         <meta> TAG

ü  Use meta tag to accurately summerize your page content.By reading this summery user should get to know about page.

ü  Use unique description of each page.

ü  Don’t copy entire content of page in meta tag.

 

 

 

 

 

 

·         <a> TAG

ü  Suitable anchor text makes it easy to convey the contents linked.

ü  Always write short text inside anchor tag that describe information about linked page.

Example: <a href="/wiki/Webmaster" title="Webmaster">webmasters</a>    

·         <IMG> Tag:

ü  Search engine doesn’t recognize what your image contain,So describe information about image.

ü  All images should have distinct filename and “alt” attribute.

ü  Filename should be small and meaning full.

ü  If image is not displayed becoze of any reason then “alt” attibute value is displayed.

ü  “Alt” attribute value and filename help search engine to search images.

 

Example:If you posted image of dog online.Then human can descibe it as “black – medium size dog” ,but search engine can’t.So you have to write it as “alt” attribute value.That help search engine to display this image when some one search “black-medium dog”.

                    <img hreg=”a.jpeg” alt=”dog” />

·         <h1>,<h2>…heaging TAG

ü  Heading tag used to present stucture of your webpage.

ü  That give clue to user that this text is an important to understand below content.

ü  Multiple heading tag create hierarchical sturecture of content and it help user to navigate.

2.Make Effective use of robox.txt

·         Restrict crawling where it's not needed

ü  You may don’t want certain page to crawled because they might not helpful to user or any other reason. If Pages are not crawled then it’s not visiable in any search result.

ü  ”robots.txt” file tell search engines whether it can crawl as part of you website.

ü  “Robot.txt” should be put in root directory of your website.

 

Example:

v  If Content of robot.txt is below

User-agent: *

Disallow: /search

Disallow: /images

Disallow: /catalogs

Allow: /catalogs/about

Allow: /catalogs/p?

Disallow: /index.html?

Disallow: /landing/signout.html

Sitemap: http://www.google.com/hostednews/sitemap_index.xml

Sitemap: http://www.google.com/maps/views/sitemap.xml

Sitemap: http://www.google.com/sitemaps_webmasters.xml

Sitemap: http://www.gstatic.com/trends/websites/sitemaps/sitemapindex.xml

 

v  Then crawler doesn’t access /image and /search and seach directory.

 

3.Quality of Content

·         Site recognized by it’s content

ü  This most important factor to influence your website.

ü  User know good content when they see it or read it.If user like conent then definealty share it through social media,email or forums.

ü  That increase hit count(total no of time page requsted) of your page and it’s afftect page rank in search result.  

ü  Keyword that are used in your content most important.

ü  Think about word that user might search to find out your conent.

ü  Before you start writing your content do some research on what are the keyword   mostly

Searched by user realted to your business.Try to miximize use of those keyword.

·         Organize your conent in well manner so that visitor get to know where topic begine and another ends.User poper heading ,sub heading and paragraph to make it clear.

4. Use proper navigation

·         Create a naturally flowing hierarchy

ü  The navigation of a website is important in helping visitors quickly find the content they want.

ü  Make it as easy as possible for users to go from general content to the more specific content they want on your site.

ü   Add navigation pages (site map) when it makes sense and effectively work these into your internal link structure.

ü  Sketch out a map of your website. 1

 

Example:Suppose your site have have three pages A,B and C . A is you home page.If page B and C are not related to other than both pages should be accesiable from A.In first figure to visit page C user have to click twice.

 

5. Use xml site map file:

ü  A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful.

ü  Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.

ü  That help user to direct navigation to selected page.

6. External Links

 

 

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).

 

<a href="http://www.external-domain-example.com/" title="link anchor text">Link Anchor Text</a>

Use descriptive keywords in anchor text that reflect the same topic or keywords the target page is trying to target. It's not necessary to use the same keyword text every time—in fact, doing so can trigger spam detectors. Instead, strive for a variety of anchor text that enhances context and usability for your users—and for search engines, as well.

• Top SEOs believe that external links are the most important source of ranking power.
• the major search engines use many metrics to determine the value of external links. Some of these metrics include:
• The popularity of the linking page.
• The amount of domains that link to the target page.
• The ownership relationship between the source and target domains.

If your page linked in any top domain like http://www.nytimes.com/ etc. then importants of your page will incearese.That may help  for page rank imporevement.

 

 

 

Various tool that help in SEO

Google WebMaster:

webmaster may include ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, A/B testing, replying to user comments, and examining traffic through the site.

 

Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.^[1]

The basic service is free of charge and a premium version is available for a fee.^[2]

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDFdocuments.

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Consulsion

 

Refeence:

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

http://www.google.co.in/webmasters/

http://en.wikipedia.org/wiki/Search_engine_optimization

https://support.google.com/webmasters/answer/35769?hl=en

http://www.seoremedy.com/articles/seo-important/

http://www.cybermarkintl.com/why-optimization-important.php

http://www.mediacollege.com/internet/search-engines/seo/importance.html

http://en.wikipedia.org/wiki/Google_Analytics

Abstract This paper describe basic idea behind importants of the search engine optimization (SEO)and variour technique to that help in search engine optimization. Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest.Without proper seo many website many remain invisible in search result.The results show that a positive level of search engine optimization may improve the search engine's ranking quality and thus the satisfaction of its visitors. Content What is SEO?  SEO is abbrevation of “Search engine optimization”.  It’s process of optimizing your website to achieve high search engine rankings (apperar in earlier on search result page) and more frequenlty site appear in search result for particular set of keywords.  It’s process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine  Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page in a search engine's organic result(unpaid).  An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.  Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. Impotance of SEO:  More consumers and businesses are researching and making purchases via search engines. It’s now impossible to ignore online sales.  Challenging economic conditions make it important to find new and cost effective ways of marketing and selling.  It's easy to assume that by having good search rankings, lots of people will find for your website and become customers.  In now days generally people didn’t type website to url to visit ,but they search website in any search engine to visit.  So there is only one option to get traffic to your website is search engine.  SEO helps the engines figure out what each page is about, and how it may be useful for users. • 85% of all traffic on the internet is referred to by search engines • 90% of all users don’t look past the first 30 results (most only view top 10) • Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized • Cost-effective advertising Example->Person who want to buy mobile,  Seach in seachine engine “Best deal to buy mobile ___”. Statics: • Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue. • 70% of the links search users click on are organic. • 70-80% of users ignore the paid ads, focusing on the organic results. • 75% of users never scroll past the first page of search results. • 81% of businesses consider their blogs to be an important asset to their businesses. Various technique for SEO To improve your page ranking in search engine result you need to incoreporate varoius things while designing your website.Fews of key point metioned below: 1.Effective use of html TAG •